Tatari Billing

Automating payment processing from 5 days to 3 minutes

Overview

In 2024, Tatari partnered with Kevin O'Leary to introduce Wonder Ads, a self-serve TV advertising platform that transforms TV advertising for small businesses.

While traditional TV advertising can require minimum media spends of $250,000+, Tatari enables businesses to start with budgets as low as $2,500. The platform simplifies a traditionally complex process that involves multiple stakeholders, lengthy approval cycles, and complicated processes across hundreds of TV partners.

My Contribution

Product Design
UX Copywriting

Team

1 Product Manager,
4 Engineers,
Legal,
Finance

Project Timeline

Aug - Sept 2024

Project Type

B2B Payment System

Business Impact

The current payment model creates operational bottlenecks that affect our ability to handle 200+ weekly transactions

Tatari requires pre-payment for advertising spots before buying. This is not standard for AdTech platforms and unfortunately, we've lost clients because of it.

Solution

New payment model for automated processing

The new payment model would introduce credit cards as the main form of payment. It also ensure payments would be received either by threshold or time-based.

Introducing financial transparency

Progress visualization to show spend towards payment

Feature: Payment Threshold Communication

Reasoning:
‍Rather than burying billing details in lengthy explanations, I created a visual progress system that shows users exactly where they stand relative to their next payment cycle

Creating contextual payment history

Feature: Payment Dashboard

Reasoning:
‍I balanced the need for detailed transaction records with clean information architecture, ensuring users can quickly scan payment history while accessing granular details when needed.

Designing proactive error prevention

Translating technical constraints into user-friendly guidance

Design Strategy: Through workshops with Engineering, I mapped the technical complexity of payment validation into a user-centered design that prevents errors before they occur and provides clear recovery paths when they do.

Designing transparent payment safeguards

Feature: Credit Card Management

Reasoning:
Preventing campaign interruptions requires seamless payment backup systems and proactive error handling. I designed clear visual indicators and smart defaults that help users manage their payment methods while ensuring campaigns never pause due to payment failures.

Automating away a 5-day manual process for payments

Our automated payment system didn't just speed things up—it completely transformed our operational efficiency. Beyond the immediate 99% reduction in processing time, this automation eliminated dependencies across departments, while establishing a new standard for self-service experiences.